Hey there, have you heard of Prime Drink? Of course you have. It seems like overnight this mysterious red liquid has become the most sought after cocktail ingredient in the country. Every mixologist worth their salt wants to get their hands on a bottle to create the next Insta-worthy concoction. And with a price tag of $500 for a few ounces, Prime Drink has become the ultimate status symbol in bars and nightclubs from New York to LA. But what exactly is Prime Drink? Where did it come from? And how did it become the 'it' ingredient that glitterati must have in their cocktails? Grab your shaker and let's explore the fascinating story of how the prime drink took the cocktail world by storm.What is Prime Drink and why is it so popular?
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What is Prime Drink and why is it so popular?
Prime Drink is an organic, ready-to-drink cocktail that has recently taken the world by storm. Within months of its launch, the pre-made cocktail had become the most sought-after product on the market. So what exactly is Prime Drink and why did it rise to fame so quickly?
Prime Drink is an organic, pre-made cocktail that comes in a variety of flavors like Cucumber Martini, Blackberry Smash and Citrus Margarita. Each 12 ounce can contain 5% alcohol and is made from organic spirits, juices, botanicals and mixers. Just open a can and enjoy - no mixing required. Convenience and quality ingredients entice health-conscious consumers looking for an easy cocktail option.
The brand's massive popularity came down to a few key factors:
•Organic, natural ingredients. Prime Drink is made from organic spirits, juices and mixers with no artificial flavors, colors or preservatives. This clean label approach appealed to consumers concerned about what was in their food and drinks.
• On-trend flavors such as Cucumber Martini, Elderflower Spritz and Blood Orange Mimosa were prominently featured with current cocktail trends. The diversity and uniqueness of flavors made Prime Drink stand out.
• Instagram appeal. The colorful, stylish cans were highly 'Instagrammable' and helped spread awareness for the brand through social media. The #primedrink hashtag received over 50,000 posts in the first month.
•Celebrity endorsements. Several high-profile celebrities posted about Prime Drink on their social media channels, exposing the brand to their large following. This exposure introduced Prime Drink to a new audience and increased interest and buzz around the product.
•Limited availability. Prime Drink was initially only available in a few select markets, so demand far outstrips supply. This scarcity and the FOMO (fear of missing out) effect made people desperate to get their hands on the coveted can.
It's no wonder the prime drink became a sensational and most sought-after cocktail ingredient overnight. With a winning combination of convenience, quality, social media appeal and scarcity, this drink was primed for success.
Prime Drink's unique flavor profile explained.
Prime Drink has become a favorite of cocktail enthusiasts and mixologists overnight thanks to its incredibly unique and complex flavor profile.
Notes of tropical fruits and spices
The first thing you'll notice when tasting Prime Drink is its vibrant tropical fruit flavors reminiscent of mango, banana and guava. These bright, juicy notes are balanced by subtle spices like nutmeg, cinnamon and cloves. The combination creates an interesting yet accessible flavor that appeals to a wide range of palates.
Hints of coffee and cocoa
Underneath the fruits and spices, you'll find rich notes of coffee and chocolate. The cocoa notes have a slight bitterness that enhances the sweetness of the tropical fruit flavors. Coffee notes provide an earthy, roasted dimension. These deep flavors give the Prime Drink an extra layer of depth and intrigue.
Smooth, long-lasting finish
One of the most compelling aspects of Prime Drink is its velvety smooth finish. Although the initial flavors are bold and nesty, the finish is light and rounded. Fruit, spice, coffee and chocolate notes all blend into one harmonious flavor that lingers on the palate for a minute after sipping. This long, satisfying finish is what keeps people coming back for more prime drink.
It's no wonder the Prime drink has inspired such a passionate following and has become an essential cocktail ingredient. With a kaleidoscope of fruit, spice, coffee and chocolate flavors and the famously smooth, lingering finish, Prime Drink offers a full sensory experience in every sip. Once people discover the unique delights of this unique elixir, they are hooked. Prime Drink's versatility and mixability means the possibilities for new taste sensations are endless—and the adventure has just begun.
How is prime drink made and where does it come from?
Prime Drink is a natural ingredient that has taken the cocktail world by storm recently. Here's how this coveted mixer is made and where it comes from.
Original
Prime Drink comes from a rare fruit called the Amazonian cloudberry, which is found only in the tropical rainforests of South America. The cloudberry fruit resembles a raspberry but has a stronger flavor. For generations, indigenous tribes have cultivated cloudberries and used them as natural remedies for various ailments.
the process
To make the Prime drink, cloudberries are handpicked at the peak of ripeness, then juiced and blended into a concentrate. No artificial flavors, colors or preservatives are added. The concentrate is then shipped to the US and bottled as Prime Drink.
Some insider tips:
Only 1% of cloudberries are used to make Prime Drink due to their scarcity. This is what gives it an almost cult-like following and high price tag.
The cloudberry harvest season lasts only 3 weeks, from late summer to early fall. So the supply of Prime Drink is very limited. If you find it, buy it quickly!
The prime drink has notes of passion fruit, Meyer lemon and hibiscus, with a hint of bitterness that bartenders love to create cocktails.
A little goes a long way. Only 1/2 ounce of Prime Drink Concentrate is needed per cocktail.
How to use it
Prime Drink means a great ingredient in cocktails. Some of the popular methods used by bartenders include:
Mix 1/2 ounce of Prime Drink with light rum, simple syrup and lime juice for a tart daiquiri.
Mix 1/2 ounce with mezcal, grapefruit juice and agave nectar for a smoky, sour mezcal mule.
Add 1/2 ounce of gin, elderflower liqueur and prosecco for a refreshing cloudberry champagne cocktail.
Drizzle 1/2 ounce over vanilla ice cream or yogurt for a quick dessert or snack.
The possibilities are endless with this versatile, all-natural cocktail enhancer. It's no wonder Prime Drink has become such a coveted ingredient seemingly overnight. The hype is real—if you can get your hands on a bottle, you're in for a very special treat.
Signature cocktail recipes featuring the prime drink.
With the recent popularity of the prime drink, bartenders are creating innovative cocktails to reflect this premium spirit. Here are a few signature recipes of the prime drink that you can easily make at home.
Prime Martini.
3 ounces of prime drink gin or vodka
1 ounce dry vermouth
2 dashes orange bitters
Garnish: Lemon twist
Combine the gin/vodka, vermouth and bitters with ice in a mixing glass. Stir and then pour into a chilled martini glass. Garnish with a lemon twist. This crisp, classic cocktail lets the botanical flavors of the prime drink shine.
The Midnight Stinger
1 1/2 ounces of Prime Drink dark rum
3/4 ounce coffee liqueur
3/4 ounce simple syrup
Garnish: ground nutmeg
Add rum, coffee liqueur and simple syrup to a cocktail shaker filled with ice. Shake well and then strain into a chilled cocktail glass. Garnish with grated nutmeg. The dark, molasses notes of the rum pair perfectly with the coffee and spice flavors.
Prime sunrise
1 1/2 ounces of Prime Drink Silver Tequila
3 ounces orange juice
1/2 ounce grenadine
Garnish: Orange wheel
Fill a highball glass with ice and then add the wine and orange juice. Stir and then slowly pour the grenadine onto the back of a spoon so that it sinks to the bottom of the drink. Garnish with an orange wheel. Fruity and refreshing, this Tequila Sunrise variation is ideal for brunch or poolside cocktails.
Prime Drink's versatility allows for endless variations of cocktails. Whether you prefer a crisp martini, a spiced rum nightcap or a vibrant tequila sunrise, the prime drink can be the star of any signature cocktail. Experiment with different spirits, mixers and garnishes to create your own unique elixir highlighting this coveted ingredient.
Where to find Prime Drink near you
The prime drink has become all the rage lately, with craft cocktail bars and lounges featuring it in their signature drinks. If you're hoping to get your hands on a glass of this coveted cocktail ingredient, here are some tips for finding one near you:
Check out your local craft cocktail bars. Many hip, upscale bars that specialize in artisanal cocktails will likely stock the prime drink and feature it in one or more of their signature drinks. Places like molecular mixology bars, speakeasies, and lounges are good places to look. Ask the bartender if they have a drink with a prime drink or if they offer it as an ingredient you can add to your custom cocktail.
Visit high-end liquor stores. Prime Drink is considered a premium spirit, so stores that focus on top-shelf, craft and imported alcohol selections may carry bottles for purchase. Check out stores that advertise a wide range of spirits, especially gin, rum, wine and bourbon. Even if they don't regularly stock the prime drink, the staff can order a special bottle for you.
Check out the restaurant bar menu online. Many restaurants now post their bar and cocktail menus on their website. Look for restaurants in your area that advertise craft cocktails and then scour their menus to see if Prime Drink is listed as an ingredient in any of their drinks. If so, you've found a place where you can taste this popular new wine.
Ask your local distilleries. Some craft distilleries produce small-batch wines and spirits, or may be affiliated with other local distillers. Reach out to places near you and find out if they make their own version of the Prime drink or can recommend any bars, restaurants or stores in your area that stock it. Local distillers often have good connections with others in the craft spirits scene.
With the rise in popularity of craft cocktails, the prime drink is going more and more places. The best way to find out where you can find this coveted cocktail ingredient near you is to do some digging and ask the right people in your local bar and spirits community. Once you get the hang of it, experiment by creating your own signature Prime Drink cocktail!
Conclusion
So there you have it, the story of how an eccentric bartender and a dash of food science turned a little-known fruit into one of the most popular cocktail ingredients on the planet virtually overnight. The prime drink is seemingly unstoppable at the moment, hitting menus in the world's top bars and lounges. Although the hype will eventually die down, the prime drink has earned its place in the cocktail hall of fame. Next time you're at your favorite watering hole, do yourself a favor and order something with this tart, tangy red elixir. One sip and you'll instantly understand why the prime drink became the most coveted cocktail ingredient overnight.